Top 5 Beauty Retail Apps in Ukraine Q3 2023: Unified Platform Performance

In the third quarter of 2023, the beauty retail app market in Ukraine showcased varying trends in terms of downloads and active users. Here’s a closer look at the performance of the top 5 beauty retail apps on a unified platform, based on data from Sensor Tower.

Notino: profumi e cosmetici experienced a stable trend in weekly downloads, starting at approximately 5K in late June and peaking at around 6.5K in mid-September. The app's weekly active users fluctuated slightly but remained strong, ranging from 21.7K to 27.5K over the quarter.

Nykaa – Makeup/Beauty Shopping saw its weekly downloads vary significantly, starting at around 688 and dipping to as low as 91 in mid-September before recovering to 354 by the end of the month. The app maintained a consistent range of weekly active users, hovering around 3K to 3.4K throughout the quarter.

Douglas Parfüméria, a relatively new entrant, recorded 115 downloads in its first week and increased to 380 downloads by the end of September. However, there were no active user metrics available for this period.

Nykaa Fashion - Shopping App had minimal activity in terms of downloads, with notable figures being 161 in late July and a significant drop to just 1 download in mid-September. The app's weekly active users saw a decline from 269 in late June to 109 by the end of September.

IPSY: Personalized Beauty had low but consistent download numbers, ranging from 9 to 38 per week. The app's weekly active users showed a slight decline, starting at 460 in late June and decreasing to 406 by the end of September.

These insights provide a snapshot of the current landscape of beauty retail apps in Ukraine. For more detailed analytics and trends, visit Sensor Tower.